“Brand loyalty” is a phrase that’s quickly disappearing. Users are looking for better, cheaper, faster, nicer, cleaner, smarter, etc. I used to swear by Dell - now I see that everybody’s swearing at them. I used to rely on MSN for my searches - and now I only look when I forget to change my defaults to Google. I used to use Internet Explorer - until I discovered Maxthon 1.x (and I’m still not liking the way 2.x is shaping up). If you’re blind to brand, you deserve everything you might get from it - both good and bad.
Я с ним полностью согласен.