THE RISE AND FALL OF THE HIT
by Chris Anderson
Chris Anderson, author of The Long Tail, chronicles the history of the blockbuster and explains why the traditional model of marketing and selling music no longer works.
The Power of the Marginal
by Paul Graham
This clever and entertaining essay from Paul Graham discusses how outsiders, free from convention and expectations, often generate the most revolutionary of ideas.
We Need a New Word for Brand
by Michel Hogan
Today’s customers are sick of slick superficiality and desire truth in advertising. Michel Hogan shows you the way toward brand authenticity.